Want facts? The latest Handbook has 27 new pieces of 3rd party research and 60 pages of updated content on magazine advertising. You will find the latest research and data on: ad effectiveness, digital trends like eReading, Readership and Circulation.
Editor and Publisher Market Guide
Birnbaum Ref Reserve HF5905 .E38 2010 Provides market ranking tables, individual market surveys, and table for sales, population and income.
Simmons contains the results of the Simmons Survey of Media and Markets. Reports on the products consumers buy, the brands they prefer, their lifestyles, attitudes and media preferences can be generated. Simmons is the source of true psychographics - what your target thinks and feels about a variety of topics. Contact firstname.lastname@example.org or email@example.com for a username and password.
Requires separate password and user name. Login information available at the Birnbaum and Mortola Information desks, or contact firstname.lastname@example.org from your Pace e-mail.