Skip to main content


This library research guide is intended to help you find research sources related to your specific cultural artifact and its portrayal in media and advertising. Please use the tabs above to navigate the guide pages.


Assignment Description (from the syllabus):

For this assignment, you will complete a rhetorical analysis of a cultural artifact. A cultural artifact can be just about anything, such as a pizza box, video game, or baseball bat. After you make your selection, you will analyze the object by looking at how it is portrayed through media/advertising in the 1970s, 1990s, and the present. The intention of the assignment is not to compare one period to another; rather, you will determine the relationship between rhetoric and the shaping of cultural values during and over periods of time.

Subject Guide

Phil Poggiali's picture
Phil Poggiali
Instructional Services Librarian
Edward & Doris Mortola Library
861 Bedford Road
Pleasantville, NY 10570

(914) 773-3230