US Bank celebrates Black achievement with zines in The New York Times
Aug. 15, 2024. by Chris Kelly for New York Times. Article about the partnership between U.S. Bank and T Brand Studio to distribute a zine about Black Excellence in the New York Times on Aug. 18, 2024. The zine form honors the alternative press of the Harlem Renaissance while focusing on how Black communities are creating intergenerational wealth.
Shows how appealing the zine format has become for communcating with unexpected audiences (New York Times readers)