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Advertising & Marketing

Media Costs

Marketer's Guide to Media - Ask at Reference for current volume (Publication CEASED in 2012)

  • Provides estimated media costs for most major markets and national buys, and audience demographics.


SRDS - Standard Rate and Data Service

    • Geographic listings of media outlets. Entries include brief masthead and editorial information as well as circulation figures for print sources. Available in the Reference Collection at Mortola Library, or on Reference Reserve at the Birnbaum Circulation Desk:
      • Consumer magazine advertising source –HF 5905.S725
      • Newspaper advertising source –HF 5905.S785
      • Business publication advertising Source –HF 5905.S792
      • TV & Cable source – HF 5905.S787
      • Direct marketing list source –HF 5861.D54
      • Radio advertising source –HF 5905.S786
      • Interactive Advertising Source – HF 5415.1264.S65
      • Out of home advertising source –HF 5813.U6 O88

Advertising Expenditures

These sources provide generalized costs and figures that may help you estimate costs.

Ad $ Summary - Ask at Reference Desk, the Librarian on duty can search the document for you.

  • You can see what a client has spent on advertising in the past, you can see what media a client has thought most appropriate, and you can see what your competition is spending and where they are spending.
  •  Includes an alphabetical listing of brands that includes the total amount spent on media by each brand, which media were used, and the name of the parent company.

Advertising Age - Special Issues and Data Center Online

  • Special issues of Advertising Age are kept on Reserve in the Birnbaum Library. Perform a Title search in the Pace Library Catalog to see the full list of special issues available, including 100 Leading Media Companies, 100 Leading National Advertisers, the Agency Report, and America's Hottest Brands.
  • AdAge Datacenter provides an annual summary of the cost of a 30-second spot. 

Trade Publications & Journals