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Simmons Insights

Crosstabs & Quick Reports

Introduction & Building a Basic Crosstabulation:

 

Using AND in the Coding Box:

 

Using OR in the Coding Box:

 

Interpreting Results:

 

Analyzing Psychographics:

 

Using Quick Reports:

 

Brand Catalyst

Brand Catalyst: Explorer

 

Brand Catalyst: Reporter

 

Brand Catalyst: Creator

Brand Consumers

Brand Consumers, Prospects and Non-Prospects: