ON CAMPUS ONLY - OR VPN IN WITH FIREFOX or CHROME when using this resource.
Access to AdAge data, rankings, and analysis on top US advertisers and marketing firms. Includes company profiles, executive compensation, ad spending, job and employment information, AdAge annual reports, and more.
Years covered: Current; archived content back to 2002.
Journal articles, market research reports, industry reports, country reports, company profiles, and SWOT analyses. Additional regional business news in the database provides comprehensive full text for regional U.S. and Canadian business publications.
Years covered: 1965-present
From the Wharton School of the University of Pennsylvania, this database offers tools to examine and analyze financial data from a variety of accounting, banking, business, economics, finance, management, and public policy sources.
Years covered: 1993-present Requires free individual account. On the database home page, click "register for a WRDS account" and follow the prompts.YOU MUST USE YOUR PACE EMAIL ACCOUNT IN ORDER TO GAIN ACCESS. When you click "submit" a password link will be e-mailed to you.
Requires free individual account. On the database home page, click "register for a WRDS account" and follow the prompts.YOU MUST USE YOUR PACE EMAIL ACCOUNT IN ORDER TO GAIN ACCESS. When you click "submit" a password link will be e-mailed to you.
Extensive market research reports on products and industries including service industries, consumer goods, food & beverage, life science, and technology. The information includes industry overviews, market trends, competitive analysis, consumer behavior, and market share.
Years covered: Current
US company data and reports, including SEC filings and current and historical annual reports for publicly traded American companies. Selected international company data and reports. Company information includes: Company profiles, history, competitors, financials, ratios, stock and investment information, and executive bios and compensation.
Years covered: most recent 15 years
We have 10 simultaneous users for this resource.
An audience data tool created for the magazine industry. Provides summary tables on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. MRI surveys 25,000+ U.S. households annually, using personal interviews and a self-administered questionnaire. Replaces MRI Mediamark Reporter.
Years covered: 2012 - current (one year delay)
To access University Internet Reporter, you must use an activation key for EACH semester which you can obtain at the Mortola and Birnbaum information desks or by e-mailing library@pace.edu from your Pace e-mail address. Once you activate the database, create your own free account using your Pace e-mail address.
Formerly known as Global Market Information Database (GMID), Passport Reference & Market monitors industry trends and gives market size and market share information for various products in countries all over the world. Also features company and demographic information. Users can view and manipulate data to create personalized reports.
Finding the full text of articles you found online
