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Published from 1878-2012, this is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Psychographics & Media Usage
Learn about your Target's Attitudes, Opinions, Brand Usage, Product Usage, Behavior, and Media Usage
Data from an annual survey of American consumers including brand and product usage, attitudes and psychographics, demographics, and consumer segmentation.
VALS™ segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. Take the VALS survey yourself to learn more about VALS Types. NOTE: You need not supply your e-mail address if you do not wish to disclose it.
