Demographics
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Census DataPopulation, housing, economic and geographic data from the U.S. Census.
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Statistical Abstract of the United StatesPublished from 1878 to 2012, this is an authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other federal agencies and private organizations.
Psychographics & Media Usage
Learn about your Target's Attitudes, Opinions, Brand Usage, Product Usage, Behavior, and Media Usage
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Simmons Catalyst This link opens in a new windowData from an annual survey of American consumers including brand and product usage, attitudes and psychographics, demographics, and consumer segmentation.
- Check out the "Simmons Catalyst" Guide for more complete help with using Simmons. You can also access the full Survey from that Guide.
- We have a help video on creating and interpreting Crosstabs
- and a help video on Quick Reports
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The VALS SurveyVALS™ segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. NOTE: When you get to the site, click on the VALS link in the left-hand column. Please be patient as it takes 15 to 30 seconds to load as does every other link under VALS. Be sure to click on the US VALS TYPES links to see the 8 VALS types used by consumer researchers.
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Prizm Market SegmentationSearch by Zip code for psychographic snapshots of people in chosen zip code areas.
Consumer Trends & Lifestyles
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Passport Reference and Markets This link opens in a new windowProvides market share, rankings, Country Reports, and Company Profiles. Perform a Search on a product, company or brand.
