Library: MAR351: International Marketing: Consumers

Psychographics & Media Usage

Learn about your Target's Attitudes, Opinions, Lifestyles, Media Usage

Simmons (New Interface)
DO NOT USE FIREFOX OR INTERNET EXPLORER!
Surveys U.S. consumers about their lifestyle, buying, and media habits, and provides demographic and psychographic data. Covers a wide variety of products, brands and services. The interface allows users to explore the data and create analyses and reports.

USE CHROME OR SAFARI BROWSER!
MRI University Internet Reporter
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We have 10 simultaneous users for this resource.
An audience data tool created for the magazine industry. Provides summary tables on demographics, lifestyles, product and brand usage, and advertising media preferences of consumers. MRI surveys 25,000+ U.S. households annually, using personal interviews and a self-administered questionnaire. Replaces MRI Mediamark Reporter.
Years covered: 2012 - current (one year delay)

To access University Internet Reporter, you must use an activation key for EACH semester which you can obtain at the Mortola and Birnbaum information desks or by e-mailing library@pace.edu from your Pace e-mail address. Once you activate the database, create your own free account using your Pace e-mail address.

The VALS Survey
VALS™ segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. Take the VALS survey yourself to learn more about VALS Types. NOTE: You need not supply your e-mail address if you do not wish to disclose it.
Prizm Market Segmentation
Search by Zip code for psychographic snapshots of people in chosen zip code areas.

Passport Reference and Markets
Provides market share, rankings, Country Reports, and Company Profiles. Perform a Search on a product, company or brand.

Household Spending: Who spends how much on what
Household Spending: Who spends how much on what by the editors of New Strategist Publications. There are detailed breakdowns on spending for many product category such as apparel, entertainment, financial products, food and alcoholic beverages, gifts, health care, housing, personal care, and transportation. Print source located in the Birnbaum Library Reference Collection at Call Number: Ref HC110 C6 H6 (latest year is kept on reserve).
Best Customers: Demographics of Consumer Demand
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
American Incomes: Demographics of Who Has Money
Explores the economic status of Americans and provides the latest data on the wealth of American households. Examines household income trends by age, household type, race and ethnicity, education, region of residence, and work status. Also focuses on the poverty population.