Library: MAR352: International Marketing: Consumers

Psychographics & Media Usage

Learn about your Target's Attitudes, Opinions, Brand Usage, Product Usage, Behavior, and Media Usage

Simmons Insights
Data from an annual survey of American consumers including brand and product usage, attitudes and psychographics, demographics, and consumer segmentation.

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The VALS Survey
VALS™ segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. Take the VALS survey yourself to learn more about VALS Types. NOTE: You need not supply your e-mail address if you do not wish to disclose it.
Prizm Market Segmentation
Search by Zip code for psychographic snapshots of people in chosen zip code areas.

Passport Reference and Markets
Provides market share, rankings, Country Reports, and Company Profiles. Perform a Search on a product, company or brand.

Household Spending: Who spends how much on what
Household Spending: Who spends how much on what by the editors of New Strategist Publications. There are detailed breakdowns on spending for many product category such as apparel, entertainment, financial products, food and alcoholic beverages, gifts, health care, housing, personal care, and transportation. Print source located in the Birnbaum Library Reference Collection at Call Number: Ref HC110 C6 H6 (latest year is kept on reserve).
American Incomes: Demographics of Who Has Money
Explores the economic status of Americans and provides the latest data on the wealth of American households. Examines household income trends by age, household type, race and ethnicity, education, region of residence, and work status. Also focuses on the poverty population.