Published from 1878 to 2012, this is an authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other federal agencies and private organizations.
Psychographics & Media Usage
Learn about your Target's Attitudes, Opinions, Brand Usage, Product Usage, Behavior, and Media Usage
VALS™ segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. Take the VALS survey yourself to learn more about VALS Types. NOTE: You need not supply your e-mail address if you do not wish to disclose it.