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Simmons Insights

Crosstabs & Quick Reports

The Simmons survey contains data from an annual survey of American consumers including brand and product usage, attitudes and psychographics, demographics, and consumer segmentation. Learn more through this series of videos:

Introduction & Building a Basic Crosstabulation:


Using AND in the Coding Box:


Using OR in the Coding Box:


Interpreting Results:


Analyzing Psychographics:


Using Quick Reports:


Brand Catalyst

Brand Catalyst: Explorer


Brand Catalyst: Reporter


Brand Catalyst: Creator

Brand Consumers

Brand Consumers, Prospects and Non-Prospects: