Starting in January, 2024 the Pace Library will have access to a new dataset and search interface
for the "MRI-Simmons USA" Survey. The interface will be called "Simmons Catalyst."
To learn more about the MRI-Simmons USA survey, logon to the Simmons database using your Pace credentials.
Highlights from the new survey:
The MRI-Simmons USA survey is conducted using probabilistic sampling. "The gold standard (and proven) sampling methodology is probabilistic and address-based. By design, it ensures all adults (18+) in the US have a known chance of being selected to participate in a survey. The MRI-Simmons sampling process begins with a comprehensive database of all household addresses provided by the US Postal Service. They oversample in the Top 11 DMAs and among households identified as likely to be Black or Hispanic."
MRI-Simmons USA uses a combination of in-person personal interviews focusing on demographics, media behaviors, and attitudes, followed by an in-depth self-administered survey on product usage, leisure activities, and psychographics.
The sample size will be at least 30,000+ respondents
The MRI-Simmons USA survey will be an ongoing 12-month survey
Psychographics have been expanded in Simmons Catalyst. The "Psychographics" section of the Crosstab Dictionary now includes more than just “Attitude” statements. Look at all the options in that folder to see what is available!
• In the “Psychographics” folder browse/search for desired attitudes or other variables
• “Daily Activities” are now found in the “Psychographics” folder
• “Segments” (formerly "Segmentation Solutions") are now found in the “Psychographics” folder
Many detailed psychographics are also now available in "Quick Reports"
The most "basic" thing you can do in Simmons is create a Crosstabulation - you put things in Columns (usually groups of people, targets) and you put things in Rows. The data in each cell tells you how likely it is the people in the Column "do" the thing in the Row.
Additional and more in-depth Quick Reports are available in the new Simmons Catalyst interface - check these out for more media consumption data and psychographics information: