Sources
- SRDS This link opens in a new windowDetailed ad rates, dates and contact data. Pace subscribes to the "Consumer Magazines," "Local Media," "TV & Cable" and "Digital Media" volumes.
- AdAge DataCenter This link opens in a new windowAfter following the link, click on the "DATACENTER" link at the top of the page. Then in the list displayed, click on "Media" which will give you some options for seeing rankings of magazines and newspapers based on circulation.
- Arbitron Radio Ratings and Media ResearchGeneral info and many free reports. Search the site for "Radio Today" for an overview of radio listenership.
- Nielsen Media RatingsWe do NOT have subscription access, but check the Nielsen web site for Top 10s and Trends information, under “insights." Available here: https://www.nielsen.com/us/en/top-ten/
- Television Bureau of AdvertisingSome free TV ratings info in “Ratings." Interesting historical trend data in "Industry Trends."
- Broadcasting & CableClick on News, then "TV Ratings"
- USA TodayClick on "Life," then "TV," then "Nielsen Ratings."
Trade Publications & Journals
Costs for ads on specific shows usually show up in articles in the broadcast trade press, search ABI/Inform or Business Source Premier for these articles.
- Business Source Ultimate This link opens in a new windowFull-Text Journal articles, SWOT analyses, industry reports, company profiles etc. Includes leading and regional business publications in the U.S. and Canada.