Media Costs
Marketer's Guide to Media - Ask at Reference for current volume (Publication CEASED in 2012)
- Provides estimated media costs for most major markets and national buys, and audience demographics.
SRDS - Standard Rate and Data Service
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- Geographic listings of media outlets. Entries include brief masthead and editorial information as well as circulation figures for print sources. Available in the Reference Collection at Mortola Library, or on Reference Reserve at the Beekman Circulation Desk:
- Consumer magazine advertising source –HF 5905.S725
- Newspaper advertising source –HF 5905.S785
- Business publication advertising Source –HF 5905.S792
- TV & Cable source – HF 5905.S787
- Direct marketing list source –HF 5861.D54
- Radio advertising source –HF 5905.S786
- Interactive Advertising Source – HF 5415.1264.S65
- Out of home advertising source –HF 5813.U6 O88
- Geographic listings of media outlets. Entries include brief masthead and editorial information as well as circulation figures for print sources. Available in the Reference Collection at Mortola Library, or on Reference Reserve at the Beekman Circulation Desk:
- SRDS This link opens in a new windowPace subscribes to Consumer Magazines, TV & Cable and Digital Media. Includes detailed ad rates, dates and contact data.
Advertising Expenditures
NEW! Fall 2022:
The Winmo database provides data on advertising agencies, advertisers, key contacts, ad spends, media types, and more:
- Winmo This link opens in a new windowSearch by company or brand to find general advertising spending across broad media channels
These sources provide generalized costs and figures that may help you estimate costs.
Advertising Age - Data Center Online
- AdAge Datacenter provides lists of leading national advertisers, and an annual summary of the cost of a 30-second spot.
Trade Publications & Journals
- AdAge DataCenter This link opens in a new windowAd spending by Top 100 U.S. Advertisers; rankings of top marketing firms; special reports and annual reports based on topics or demographic groups. On-campus or VPN access only.
- Business Source Ultimate This link opens in a new windowFull-Text Journal articles, SWOT analyses, industry reports, company profiles etc. Includes leading and regional business publications in the U.S. and Canada.