Additional Help
Check out the "Simmons Catalyst" Guide for more complete help with using Simmons. You can also access the full Survey from that Guide.
Demographics
- Census DataPopulation, housing, economic and geographic data from the U.S. Census.
- Statistical Abstract of the United StatesPublished from 1878 to 2012, this is an authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other federal agencies and private organizations.
Psychographics & Media Usage
Learn about your Target's Attitudes, Opinions, Brand Usage, Product Usage, Behavior, and Media Usage
- Simmons Insights This link opens in a new windowData from an annual survey of American consumers including brand and product usage, attitudes and psychographics, demographics, and consumer segmentation.
- The VALS SurveyVALS™ segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. Take the VALS survey yourself to learn more about VALS Types. NOTE: You need not supply your e-mail address if you do not wish to disclose it.
- Prizm Market SegmentationSearch by Zip code for psychographic snapshots of people in chosen zip code areas.
Consumer Trends & Lifestyles
- Passport Reference and Markets This link opens in a new windowProvides market share, rankings, Country Reports, and Company Profiles. Perform a Search on a product, company or brand.
