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Library Information for MBA 806

Business and Marketing Databases

Pace subscribes to several excellent business and marketing databases, some of which are very focused in the types of information they contain. Following are starting points for locating specific kinds of business information.

You can access a full list of our marketing-related databases here.

Another list of economic data sources can be found on the website for Lubin's Bloomberg Lab.

Prefer to learn by watching?
Go to our YouTube channel and take a look at the Business Research Sources video.


AdAge DataCenter

Communications and Mass Media

Company Profiles and Reports

Business Insights: Essentials

IBIS World

Mergent Online

NetAdvantage (Standard and Poors)

Consumer Information

Simmons Insights


Market Research

Global Forecasting Service

Passport Reference and Markets

NetAdvantage (Standard and Poors)


Scholarly Analysis

Business Source Ultimate


Instruction for Business Databases

Some marketing-related databases have interfaces that are more complex or substantially different from ordinary academic databases. Some may offer information that requires specialized knowledge to interpret. Pace has created aids for the effective use of these databases.

AdAge DataCenter requires a virtual private network (VPN). if you are off campus. Instructions are here.

Simmons Insights

Wharton Research Data Services (WRDS)

Bloomberg Terminals

Pace has a number of Bloomberg terminals, which offer access to the vast amount of information available on this proprietary professional platform. Most of these terminals are located in Lubin's Bloomberg Lab. There are three terminals in the library as well.

Research Guide on the Bloomberg Platform