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Advertising & Marketing

Simmons Insights Videos

These videos demonstrate how to use the Simmons Insights platform.

If you are new to consumer survey research or Simmons, start with the "Intro and Building a Crosstabulation" video.

"Brand Catalyst" is a new section of the Simmons Insights platform added in Summer 2021, which allows you to dig deeper into consumers' brand usage, media usage, and attitudes (psychographics).

Crosstab & Quick Reports:

Brand Catalyst: 

Pre-defined Consumer Groups: