These videos demonstrate how to use the Simmons Insights platform.
If you are new to consumer survey research or Simmons, start with the "Intro and Building a Crosstabulation" video.
"Brand Catalyst" is a new section of the Simmons Insights platform added in Summer 2021, which allows you to dig deeper into consumers' brand usage, media usage, and attitudes (psychographics).
Crosstab & Quick Reports:
Pre-defined Consumer Groups:
